A five star makeover

Following extensive research into the most effective presentation of reviews, Feefo ratings will now be displayed using a five star format. We’ve also packaged it up in a brand new, streamlined coding structure, making it easier for your business - and your customers.

What’s in it for me?

Lots! Both you and your customers will appreciate the change to five stars – a globally recognised rating scale with amazing business benefits, including:

  • Even more ways to benchmark your insights
  • Drill down further into your feedback using enhanced reporting features
  • Build confidence with your customers through a well understood metric that is instantly recognisable
  • Get more feedback with time efficient ratings

The nuts and bolts

Your current Feefo four point score will automatically convert to a five star rating.

Your score will convert to stars as follows:

The average rating will be calculated as follows:

Hello, JSON

To take advantage of the new five star rating system, we’ve changed our feed from XML to JSON. JavaScript Object Notation (JSON) works much the same as XML, however it’s lighter, faster and easier to understand.

What does it look like?

It’s easy to get to grips with JSON – making integration and application effortless.


"company": Volkswagen,
"name": "Vento",
"price": 800000



Three cheers for JSON!

1. It’s lightweight, efficient and results in faster response times
2. It’s the industry standard for data-interchange, providing a more up-to-date and structured output for our merchants
3. It can be easily consumed by JavaScript, allowing easy development of bespoke integration

What do I need to do next?

If you currently integrate your reviews onto your website using our XML feed, you will need to switch to the new JSON feed to take advantage. To find out more, check out our Knowledge Hub.

Did we get your attention?

Get in touch